WASHINGTON, DC (Sept. 27, 2016) – The Port Arthur Economic Development Corporation of Port Arthur, TX, received a Silver Excellence in Economic Development Award for its 2016 project in the category of Paid Advertisement Campaign from the International Economic Development Council (IEDC).
The honor was presented at an awards ceremony on Tuesday, Sept. 27, during the IEDC Annual Conference, which was held Sept. 25-28, in Cleveland, OH.
“On behalf of the IEDC board of directors and Excellence in Economic Development Awards Advisory Committee, congratulations to the Port Arthur Economic Development Corporation. Not only did they work to provide a necessary service to their community; but also, their participation in the awards program sheds light on their stellar projects which other communities can now use a benchmark.” – Barry Matherly, CEcD, FM, IEDC 2016 Board Chair, President & CEO of the Greater Richmond Partnership.
The project is a paid advertising campaign with focus on Site Selector Magazines Billboards in the Houston, Texas and Louisiana markets. This advertising campaign was created in order for the City of Port Arthur Economic Development Corporation to attract both regional and Global decision makers such as site selectors and business consultant’s, especially those in the logistics industry to Port Arthur, Texas.
The goal is to raise awareness of what Port Arthur has to offer and why companies should consider relocating or moving to the community. In 2013, the Port Arthur Economic Development Board of Directors added a Marketing Manager position to its staff to accomplish this task; knowing that small businesses are the engine that drives Port Arthur’s economy and aids in helping to create the kinds of jobs and opportunities that are necessary to continuous community growth.
Supplementing the campaign advertisement Build it, Ship it, Rail it in Port Arthur, Texas was focus on local business attraction using social media outlets, including Facebook, LinkedIn and Instagram.
IEDC’s Excellence in Economic Development Awards recognize the world’s best economic development programs and partnerships, marketing materials, and the year’s most influential leaders. These awards honor organizations and individuals for their efforts in creating positive change in urban, suburban, and rural communities.
“The awards process is a thorough, non-biased and multi-layered process. These are extraordinary accomplishments for all winners, and an overall great effort by all participants. We look forward to next year’s awards competition,” Matherly said.
About the International Economic Development Council
The International Economic Development Council (IEDC) is a non-profit membership organization serving economic developers. With more than 4,700 members, IEDC is the largest organization of its kind. Economic developers promote economic well-being and quality of life for their communities, by creating, retaining and expanding jobs that facilitate growth, enhance wealth and provide a stable tax base. From public to private, rural to urban, and local to international, IEDC’s members are engaged in the full range of economic development experience. Given the breadth of economic development work, our members are employed in a wide variety of settings including local, state, provincial and federal governments, public-private partnerships, chambers of commerce, universities and a variety of other institutions. IEDC’s members create high-quality jobs, develop vibrant communities and improve the quality of life in their regions. www.iedcONLINE.org.